Application of Product Design to Social Marketing ─Environmental Protection Issues as an example

碩士 === 國立臺北科技大學 === 創新設計研究所 === 98 === In this paper, the researchers would like to explore the active role that product design could play within the context of social marketing in which the social and ethical responsibilities for the welfare of people are emphasized. Taking tissue box as an example...

Full description

Bibliographic Details
Main Authors: Tian-Tian Wang, 王恬恬
Other Authors: Wen-Dih Yeh
Format: Others
Language:zh-TW
Published: 2010
Online Access:http://ndltd.ncl.edu.tw/handle/22tmcg