Preferred Strategies in English Advertising

碩士 === 國立臺北科技大學 === 應用英文研究所 === 98 === Advertising is conveyed through a number of channels, including images, speech, gesture, costume, setting, and text. One of the channels, the text or the advertising language, plays an important role in advertisements because it has the influence of bringing ou...

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Bibliographic Details
Main Authors: Nuan-Chen Wei, 魏暖真
Other Authors: Michael Tanangkingsing
Format: Others
Language:en_US
Published: 2010
Online Access:http://ndltd.ncl.edu.tw/handle/urb46b