A Comparative Study of Image Advertisement Films between Taipei City and Kaohsiung City Governments
碩士 === 淡江大學 === 大眾傳播學系博士班 === 98 === City Marketing has become a key point of official tourism promotion in recent years. This study is based on concepts of City Branding and City Marketing, analyzing the strategic and comparing the differences of City Image Advertisement films between Taipei City a...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2010
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/64572729045044416651 |