Brand Marketing in China：The Imagines of Consumers toward Taiwan Brand in Shanghai
碩士 === 淡江大學 === 中國大陸研究所碩士在職專班 === 98 === If Taiwan, an economy consisting of mostly of small- and medium enterprises, wishes to play a part in China’s domestic demand market, the most important strategy is to understand how the “Taiwan” brand is recognized by Chinese consumers. Many products from di...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2010
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| Online Access: | http://ndltd.ncl.edu.tw/handle/37465216546257613746 |