A Study of Atypical Brand Extension Strategies On Spillover Effect
碩士 === 淡江大學 === 企業管理學系碩士班 === 98 === To operate a brand not only adds more value on products of enterprise but also enhances opportunities for getting higher profits. The introduction of new products comes into the whole new market by using exist and successful brands has been in practice for lon...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2010
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| Online Access: | http://ndltd.ncl.edu.tw/handle/82875566266821835002 |