Relationship between the Consumer’s Cognition on Green Marketing Factors and the Product Knowledge

碩士 === 淡江大學 === 企業管理學系碩士在職專班 === 98 === Because human demand for nature resources is increasing sharply day after day, and our natural environment has also been deeply harmed, that results in global warming phenomenon. People gradually realizes that the earth is facing the crisis of ecology. Under...

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Bibliographic Details
Main Authors: Chih-Lung Shih, 施志龍
Other Authors: Chu-Ching Wang
Format: Others
Language:zh-TW
Published: 2010
Online Access:http://ndltd.ncl.edu.tw/handle/90130479343160332603