The Effect of Advertising Program Elements for Traveling Products on Consumers'' Purchase Intension，Trust and WOM in TV Shopping
碩士 === 淡江大學 === 企業管理學系碩士在職專班 === 98 === The TV shopping program creates a new marketing channel, consuming model and abundant information which provides consumers multiple choices. Through survey, this research aims to confirm the advertorial, comprehensive information, real scenery and seasonal...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2010
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| Online Access: | http://ndltd.ncl.edu.tw/handle/39923035634756623420 |