The Effects of Retailers’Price-Matching Guarantees Credibility on Consumers’Perceived Value and Purchase Intention－Brand Image as A Moderator
碩士 === 淡江大學 === 企業管理學系碩士在職專班 === 98 === The main purpose of this research is to find the effects of retailers’price-matching guarantees credibility on consumers’perceived value and purchase intention－brand image as a moderator. This research is begun from reviewing relevant articles, and then set up...
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| Format: | Others |
| Language: | zh-TW |
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2010
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| Online Access: | http://ndltd.ncl.edu.tw/handle/55925704583033204046 |