A Study of Consumers’Willings to Adopt the Innovative Product-The Case of Net-Book Computer
碩士 === 淡江大學 === 企業管理學系碩士在職專班 === 98 === This research is based on Rogers’s(1995) innovation diffusion model and Holaks’s (1988) new product adoption model. The study takes Net-Book computer as an example to explore the influence of information source to consumers` innovation acceptance, and the resp...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2010
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/24336133975934606775 |