A Study of Effectiveness of Altruism/ Self-Interest Green AD Appeal：Moderating Effect of Environmental Knowledge
碩士 === 淡江大學 === 國際商學碩士在職專班 === 98 === With the economic development of mankind, leading to global warming is continuing and global warming will bring about many of the disasters on Earth, such as storms, droughts, heat waves and floods. Thus, we must face up to global warming will bring about the su...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2010
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| Online Access: | http://ndltd.ncl.edu.tw/handle/91933182593471239702 |