A Study of Effectiveness of Rational and Emotional Green AD Appeal Moderating Effect of Environment Knowledge
碩士 === 淡江大學 === 國際商學碩士在職專班 === 98 === Purpose/ design/methodology/approach – This research make us of SPSS 12.0 statistic software applications as analysis toolsets, joining uses descriptive statistics, Reliability analysis, Pearson’s Correlation Analysis, Multivariate Analysis of variance, and t t...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2010
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| Online Access: | http://ndltd.ncl.edu.tw/handle/63022152168407872592 |