A Study of Effectiveness of Rational and Emotional Green AD Appeal Moderating Effect of Environment Knowledge
碩士 === 淡江大學 === 國際商學碩士在職專班 === 98 === Purpose/ design/methodology/approach – This research make us of SPSS 12.0 statistic software applications as analysis toolsets, joining uses descriptive statistics, Reliability analysis, Pearson’s Correlation Analysis, Multivariate Analysis of variance, and t t...
Main Authors: | Su-Hui Jen, 任素慧 |
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Other Authors: | Chun-Hui Chang |
Format: | Others |
Language: | zh-TW |
Published: |
2010
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Online Access: | http://ndltd.ncl.edu.tw/handle/63022152168407872592 |
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