Strategy for Globalizing a City Brand via Event Marketing- Case Study of World Expo Shanghai 2010
碩士 === 淡江大學 === 國際商學碩士在職專班 === 98 === In the 1990s, research related to globalization was addressed in bounty. Especially in social sciences, each country was undergoing modulations in response to globalization. The most impetus brought about by globalization upon regional development is the t...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2010
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| Online Access: | http://ndltd.ncl.edu.tw/handle/09964808694017853460 |