A study of the decision-making in brand downward extension— comparative perspective of brand association and brand concept map
碩士 === 淡江大學 === 國際貿易學系國際企業學碩士班 === 98 === As the financial crisis in recent years, many manufacturers introduced many things cheap price of U.S. products in response to the plight of consumers reduced profits, only that even the boutique operators, also have introduced practical and offers of goods...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2010
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/36268672292745904952 |