How consumers consume culture products:A study of the relationship among brand concept,product story and consumption practice.
碩士 === 淡江大學 === 國際貿易學系國際企業學碩士班 === 98 === To face of globalized knowledge economy, the industry development of promoting economic growth and quality of life become global developed country strongly driven spindle. Taiwan’s creative industry use「Creative Taiwan」to target for the development on 2002,...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2010
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| Online Access: | http://ndltd.ncl.edu.tw/handle/14285736839285430348 |