A Study of Product Perception .Attribute and Attitude-A Case Study of Pcfarm Market
碩士 === 淡江大學 === 國際貿易學系國際企業學碩士班 === 98 === Product attitude is the main factor that affect consumer purchase decision, moreover, product perception and product attribute are also relate to product attitude as the result, by the perspective of consumer to the product perception and attribute can re...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2010
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/68310140491738930294 |