Accounting and Auditing Firms - A Study on the Relationship between Service Quality, Relationship Marketing and Customer Satisfaction
碩士 === 淡江大學 === 會計學系碩士在職專班 === 98 === The lack of resources caused many Taiwanese small and medium enterprises (SMEs) not to employ full-time professional accountants. This research is customer-oriented, focusing on the relationship between quality service, strategic marketing, relationship quality...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2010
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| Online Access: | http://ndltd.ncl.edu.tw/handle/07532895048936926799 |