The Study of Data Mining Approach Investigates the Online Group Buying Factors on the Consumer Behavior

碩士 === 淡江大學 === 管理科學研究所企業經營碩士在職專班 === 98 === The group buying has become a fad for years, usually, it was limited and only popular among one company and each other’s relatives and friends. Affected by the global depression caused by the financial crisis in 2008, these transitions enable the group b...

Full description

Bibliographic Details
Main Authors: Chia-Chen Chang, 張家蓁
Other Authors: Shu-Hsien Liao
Format: Others
Language:zh-TW
Published: 2010
Online Access:http://ndltd.ncl.edu.tw/handle/56753823538366227149