Japanese Brand Strategy:A Study of Healthy Food Companies
碩士 === 淡江大學 === 亞洲研究所碩士班 === 98 === The main purpose of this paper is to investigate the problems of companies how to use the brand strategy to escape from the price competition in the health food industry. In addition, through the research of the case, we desired to know new entrants of the health...
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| Format: | Others |
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2010
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| Online Access: | http://ndltd.ncl.edu.tw/handle/74674718107802683331 |