The Effect of Green Marketing on the Consumer’s Purchasing Intention─ The Case of Images for Green Coffee Shop
碩士 === 淡江大學 === 未來學研究所碩士班 === 98 === Abstract: The purpose of this study is green marketing, the study investigates how consumers’ environmental attitudes affect their willingness to buy the green coffee, and it uses altruistic values to interfere with the operation process. The study had colle...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2010
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| Online Access: | http://ndltd.ncl.edu.tw/handle/22830630005189424243 |