Old is New!?The Study of NPM’s Advertisement and Young Visitors’ Interpretations
碩士 === 國立臺北藝術大學 === 博物館研究所碩士班 === 98 === National Palace Museum (NPM) began its cross-domain development in 1998 by launching the digital archives program. Later in 2004, NPM proposed the “Old is New” marketing strategy in an attempt to transform its image. While continuously promoting the cultural...
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| Format: | Others |
| Language: | zh-TW |
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2010
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| Online Access: | http://ndltd.ncl.edu.tw/handle/436w64 |