ANTECEDENTS AND CONSEQUENCES OF PERCEIVED RISK AND TRUST ON INITIATOR IN ONLINE GROUP BUYING—THE MODERATING EFFECTS OF BUYER-INITIATOR RELATIONSHIP AND PRODUCT INVOLVEMENT
碩士 === 大同大學 === 事業經營學系(所) === 98 === In recent years, the booming development of the electronic commerce has been accelerating the growth of Taiwan's online shopping market. Online group buying is a new way of online shopping, based on the network platform to aggregate buyers’ needs, and to...
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| Format: | Others |
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2010
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| Online Access: | http://ndltd.ncl.edu.tw/handle/44120648364331495026 |