CONSUMER’S ILLEGAL MUSIC FILE SHARING ATTITUDE AND INTENTION ON THE WEB

碩士 === 大同大學 === 事業經營學系(所) === 98 === In decades, obtaining music files on the web is more convenient with the rapidly developed Internet. Accordingly, piracy, which may severely harm the profit of the music firm, becomes an important issue. Based on the cost-utility analysis suggested by Henning-Thu...

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Bibliographic Details
Main Authors: Ya-Hui Yen, 顏雅惠
Other Authors: Mei-Fang Chen
Format: Others
Published: 2010
Online Access:http://ndltd.ncl.edu.tw/handle/20263096112789688997