APPLYING FYZZY MULTIPLE ATTRIBUTE DECISION ANALYSIS FOR FMCG CHANNEL SELECTION PROBLEM
碩士 === 大同大學 === 事業經營學系(所) === 98 === The launch of a new product represents a major event for suppliers of fast moving consumer goods. As a result, consumers shall benefit from more choices and convenient life from the launch of a new product. Due to most products must be delivered to consumers’ han...
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| Format: | Others |
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2010
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| Online Access: | http://ndltd.ncl.edu.tw/handle/07580610495348813183 |