THE IMPACT OF COUNTRY-OF-BRAND AND COUNTRY-OF-MANUFACTURE ON CONSUMERS’PURCHAING INTENTION PRODUCT INVOLVEMENT AND RETAIL SHOP TYPE AS MODERATORS
碩士 === 大同大學 === 事業經營學系(所) === 98 === In order to revive Taiwan's economy and industrial development, the Govenrnment of Taiwan(GoT) targets on promoting the development of cross-strait trading and investment. By doing so GoT started opening up cross-strait trade liberalization and internati...
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| Format: | Others |
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2010
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| Online Access: | http://ndltd.ncl.edu.tw/handle/71439607072606534681 |