THE IMPACTS OF COUNTRY OF BRAND, COUNTRY OF MANUFACTURE, AND PRICE DISCOUNT ON PURCHASE INTENTION—WITH PRODUCT INVOLVEMENT AS A MODERATOR
碩士 === 大同大學 === 事業經營學系(所) === 98 === With the trend of globalization, consumers today face a proliferation of products with multi-country affiliations. As such, it is likely that the country-of-brand of a multi-country product is no longer the most important determinant in the purchase intention. Al...
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| Format: | Others |
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2010
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| Online Access: | http://ndltd.ncl.edu.tw/handle/45789871763827844899 |