THE IMPACT OF PROMOTION SISTUATION AND PROMOTION TYPE ON PURCHASING INTENTION -PRODUCT CATEGORY AND SHOPPING TYPE AS MODERATORS
碩士 === 大同大學 === 事業經營學系(所) === 98 === The evolution and innovation of media have progressed at an incredible speed. Coupled with the innovation in electronic technologies in recent years, the emergence of online distribution channels and the changes of consumers’ lifestyles, the Internet has become a...
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| Format: | Others |
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2010
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| Online Access: | http://ndltd.ncl.edu.tw/handle/97320805469014624007 |