Integrated Marketing Communication in Customer Relations Management--Financial Holdings Cases in Taiwan
碩士 === 大同大學 === 資訊經營學系(所) === 98 === With the global financial service liberalization, progress in information technology and media, the global financial environment has been changing a lot. Many financial institutions have established the financial holding companies to upgrade their competitiveness...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2010
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| Online Access: | http://ndltd.ncl.edu.tw/handle/92643429731502530150 |