Study of the Relationship between Service Failure, Service Recovering, Customer Satisfaction and Online Word-of-mouth

碩士 === 萬能科技大學 === 資訊管理研究所 === 98 === To build, maintain, and develop the customer relationship is the most important goal in food industry. The successful method of competition in market is to meet the customer’s satisfaction and need. Customer has been disappointed and enraged when service failure...

Full description

Bibliographic Details
Main Authors: Chi-Hsun Tsai, 蔡其勳
Other Authors: Shyi-Huey Wu
Format: Others
Language:zh-TW
Published: 2010
Online Access:http://ndltd.ncl.edu.tw/handle/39665682192991848163