The Key Factors Affecting Own Brand Loyalty ─ A Case Study of Carrefour
碩士 === 萬能科技大學 === 經營管理研究所 === 98 === Following the change of retail industry environment, consumers increase demands for old-fashioned shops that weed the traditional industry out. In the trend of strong competition, retailers have been set up exclusive brand personality. Own brand can be the best...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2010
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/03869156038122902073 |