The Relationship Between Word-of-Mouth andImpulsive Buying: Product Attributes as a Moderator
碩士 === 育達商業科技大學 === 企業管理所 === 98 === Word-of-mouth usually has had a definite influence on consumer's impulsive buying. Theoretically, the impulsive buying behavior has been discussed in the past, but most conclusions are obtained by the western country’s viewpoint, and the research of the rela...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2010
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| Online Access: | http://ndltd.ncl.edu.tw/handle/26113360583625348797 |