The Effect Match-up between Endorser''s Physical Attractiveness/Types and Sports Event - Application to marketing of sport
碩士 === 雲林科技大學 === 企業管理系碩士班 === 98 === There are some previous research about endorser’s physical attractiveness, and found that highly attractiveness models usually cause better advertising effectiveness than normally ones. In addition, some literature reviews discuss the impact of match-up hypothes...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2010
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| Online Access: | http://ndltd.ncl.edu.tw/handle/32698140339289044707 |