The Impact of Physical Attractiveness and Types of Spokesperson on Spokesperson Credibility and Advertising Effectiveness─ The Case of Public Service Advertisement
碩士 === 雲林科技大學 === 企業管理系碩士班 === 98 === The past research has primarily focused on the general commercial advertizing to discuss the impact of types and physical attractiveness of spokesperson on advertising effectiveness. And the findings also pointed out that highly attractive celebrity spokesman w...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2010
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/54314583243121716843 |