The Impact of Brand Experience on Customer Equity

碩士 === 雲林科技大學 === 企業管理系碩士班 === 98 === The main purpose of this study is to discuss the effect of relationship between brand experience and customer equity that includes value equity, brand equity and relationship equity. Moreover, we divide brand experience into 4 contact points - communication, env...

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Bibliographic Details
Main Authors: Chien-Lin Ma, 馬倩琳
Other Authors: Cheng-Hsui Chen
Format: Others
Language:zh-TW
Published: 2010
Online Access:http://ndltd.ncl.edu.tw/handle/36254576776889988811