A Case Study on Franchising Decision Process in Taiwan’s ChainConvenience Stores
碩士 === 雲林科技大學 === 企業管理系碩士班 === 98 === “Opportunity recognition” and “opportunity development and evaluation” are the major contents in entrepreneurship research, but there is lack of thorough study on franchising decision-making process currently. The topic of this study takes five franchisee of Tai...
Main Authors: | Pei-yuan Huang, 黃姵媛 |
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Other Authors: | Chih-Yuan Chen |
Format: | Others |
Language: | zh-TW |
Published: |
2010
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Online Access: | http://ndltd.ncl.edu.tw/handle/71087956996259709172 |
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