Linking Value Perceptions of Loyalty Programs to Behavioral Outcomes: An Investigation of Mediating and Moderating Effects
碩士 === 元智大學 === 國際企業學系 === 98 === Because of the highly competitive market in recent years, the customer-focused loyalty program has become a prevalent marketing tool. The loyalty program mainly provides the accumulated points and free rewards to attract customers, and encourages loyal customer...
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| Format: | Others |
| Language: | en_US |
| Published: |
2010
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| Online Access: | http://ndltd.ncl.edu.tw/handle/19226106228461677459 |