Consumers’ Trade-off Choice between Authentic and Counterfeit Luxury Goods: A Mental Accounting Perspective
碩士 === 元智大學 === 國際企業學系 === 98 === Luxury products are the most representative one that implies someone’s social status and wealth. Luxury brands have attracted a huge number of loyal consumers in the worldwide with its unique brand characteristics and spectacular quality. Meanwhile, these successful...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2010
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| Online Access: | http://ndltd.ncl.edu.tw/handle/77964336032448710442 |