The Exploration of Service Recovery Effects: From the Perspective of Consumers''s Cultural Models

碩士 === 元智大學 === 國際企業學系 === 98 === The service industry takes the output value above 70% of GDP in Taiwan in recent years. It reveals the importance of service industry, a new line of consumers’ consciousness about service quality as well as consumers’ high expection on service. In the process of co...

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Bibliographic Details
Main Authors: Chia-Hua Chang, 張家華
Other Authors: Etta Y. I. Chen
Format: Others
Language:en_US
Published: 2010
Online Access:http://ndltd.ncl.edu.tw/handle/42641343681654653412