The influence of key account management, relationship quality on marketing performance - AN example of a high-tech firm
碩士 === 元智大學 === 管理研究所 === 98 === The key account management is the direct source for corporations to create profits. With the limited time and resources, the cost for developing new customers is getting higher and higher. Focusing on the key account management can reduce even more costs. Indeed, it...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2010
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| Online Access: | http://ndltd.ncl.edu.tw/handle/25505699826035051392 |