Yield Management System by Mobile Communication, A Case of Qumedia
碩士 === 元智大學 === 管理研究所 === 98 === As the master of marketing and advertising Mcluhan says, the problem of marketing is the problem of advertising and the essence of advertising is the medium. Hence at the time of the change of the medium, that is, revolution in technology itself, such as iPhone, the...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2010
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| Online Access: | http://ndltd.ncl.edu.tw/handle/14992520571810706046 |