Participant Motivation and Buying Decision Making in An Online Group-buying Community--A Case Study of The “ihergo” Online Community
碩士 === 元智大學 === 資訊傳播學系 === 98 === Online group-buying websites had ever been all the rage both at home and abroad, but eventually closed down by their poor operation. In recent years, the rage has come back again --“ihergo”--which founded in 2007 in Taiwan. “ihergo” is the first online group...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2010
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| Online Access: | http://ndltd.ncl.edu.tw/handle/27160611995495637165 |