The Study of Consumers To Experience Purchase in Tention Loyalty-A Case Study of Cosmetics And Skincare Products

碩士 === 真理大學 === 資訊應用學系碩士班 === 99 === Purpose of this study is to explore consumers’ experiential marketing. Consumer behavior, consumer loyalty for whither there will be some impact to the current counter skin care products to buy for the study of female consumers, to adopt in-depth interviews condu...

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Bibliographic Details
Main Authors: Fang, Ying-Jie, 方盈傑
Other Authors: Chung, Mei-Ling
Format: Others
Language:zh-TW
Published: 2011
Online Access:http://ndltd.ncl.edu.tw/handle/49867267895270944790