A Study of Electronic Word-of-Mouth and Anchoring Effect : in Expectation Disconfirmation Concept
碩士 === 真理大學 === 企業管理學系碩士班 === 99 === This research is based on dynamical percept of customer satisfaction to explore the disconfirmation among expectation of pre-purchase, the perceived actual performance of post-purchase and final satisfaction which is anchoring by the word of mouth (WOM) in intern...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2011
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| Online Access: | http://ndltd.ncl.edu.tw/handle/10012386009687921510 |