A Study of Electronic Word-of-Mouth and Anchoring Effect : in Expectation Disconfirmation Concept
碩士 === 真理大學 === 企業管理學系碩士班 === 99 === This research is based on dynamical percept of customer satisfaction to explore the disconfirmation among expectation of pre-purchase, the perceived actual performance of post-purchase and final satisfaction which is anchoring by the word of mouth (WOM) in intern...
Main Authors: | Liu, Chiung-hsu, 劉瓊嬬 |
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Other Authors: | Huang, Hui-Hsin |
Format: | Others |
Language: | zh-TW |
Published: |
2011
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Online Access: | http://ndltd.ncl.edu.tw/handle/10012386009687921510 |
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