The Effect of NPD Team Member’s Social Capital and Customer Interactivity on the Project Performance
碩士 === 國立中正大學 === 企業管理研究所 === 99 === Absorbing external knowledge is becoming indispensable during the new product development process for enterprises nowadays. Especially for the NPD team, transforming the customer’s need into its knowledge base is an essential task to achieve a high standard NPD p...
| Main Authors: | , |
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| Format: | Others |
| Language: | en_US |
| Published: |
2011
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| Online Access: | http://ndltd.ncl.edu.tw/handle/15461377821066131920 |