Who Gets to Decide Your Compliant Intentions? - The Impact of the Presence of Others on Service Failures.

碩士 === 國立中正大學 === 企業管理研究所 === 99 === In the literature of service failure, few had discussed the effect of the presence of others. This study tried to combine basic human interpersonal needs to customers’ complaint intentions through four scenario experiments. The basic proposition is that due to th...

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Bibliographic Details
Main Authors: Lin, Wen Han, 林文涵
Other Authors: Chuang, Shih Chieh
Format: Others
Language:en_US
Published: 2011
Online Access:http://ndltd.ncl.edu.tw/handle/28350856328129283331