The Study of the Fuzzy Front End of New Product Development─ The Walker/Wheelchair Market in Taiwan
碩士 === 國立中正大學 === 企業管理研究所 === 99 === New product development (NPD) used to be one of the key success factors in business. Today, however, a company can survive only if they have a well performed NPD. According to PDMA (USA), only one in seven NPD projects end out commercialized successfully, whi...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2011
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| Online Access: | http://ndltd.ncl.edu.tw/handle/46872006619784315749 |