Factors Affecting Consumer Attitudes toward Store Brands and Purchase Intention
碩士 === 國立中正大學 === 企業管理研究所 === 99 === In recent years, there are more and more store brands in Taiwan’s retailing channels. Although the sale of store brands has been increasing rapidly, there are significant differences in product categories. In this study, we try to learn more about the effect...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2011
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| Online Access: | http://ndltd.ncl.edu.tw/handle/19473184180981650067 |