The Influence of Service Quality, Experiential Marketing, and Experiential Value on the Customer Satisfaction: A case study of 2010 Taipei International Flora Exposition.

碩士 === 國立中正大學 === 企業管理研究所 === 99 === “2010 Taipei International Flora Exposition” was the first international certified standard exposition that Taiwan has ever held. It not only made use of advance technology to combine high-tech industry with artistic cultural perfectly, but also showed our cap...

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Bibliographic Details
Main Authors: Chang, Weibin, 張偉斌
Other Authors: Ho, Yungching
Format: Others
Language:zh-TW
Published: 2011
Online Access:http://ndltd.ncl.edu.tw/handle/42483057532897623100