The Relationship Between Product Involvement, Attitude of Sponsored Recommendations and Purchase Intention.
碩士 === 國立中正大學 === 企業管理研究所 === 99 === In 2009 the US Federal Trade Commission (FTC) revises “the advertisement recommendation and the appraisal use management guide”, stipulated that if the blogger get reward or similar reward to write the testimony article, then essential exposes between them and a...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2011
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| Online Access: | http://ndltd.ncl.edu.tw/handle/93721916739567544140 |